The Nigerian National Patronage Cash Reward (NNPCR) emerges from a visionary initiative by the ministry of finance to boost consumer spending and REDISTRIBUTE WEALTH, through Cash Rewards for Patronage. At the core of NNPCR lies the commitment to Reward All Patronage in Nigeria through the innovative National Reward, NaijaCashToken.

The NaijaCashToken, the flagship product of the National Reward initiative, revolutionizes the consumer experience by seamlessly linking every purchase of goods and services in Nigeria to an immediate cash reward and an automatic entry into National Weekly Consumer Draws regulated by the National Lottery Regulatory Commission (NLRC), offering the opportunity to win prizes ranging from ₦5,000 to ₦100 million weekly.

All businesses become agents of the government to deliver the NNPCR. To drive extensive implementation, the Federal Government has provided an incentive of allowable expense to all businesses, and this is managed by The Federal Inland Revenue Service (FIRS). CELD Innovations Limited, a Cash Rewards as-a Service industry leader has been designated as the Official Technical Implementation Partner for the National Reward Program.

This partnership establishes an unparalleled alliance, forming a transformative tripod relationship among All Businesses, All Consumers, and The Government in Nigeria. This synergy is poised not only to drive business profitability and expansion but also to enact a SUSTAINABLE WEALTH RE-DISTRIBUTION STRATEGY.

Central to the success of the National Reward ecosystem is the commitment of Partner Businesses to incentivize patronage through the National Patronage Cash Reward, aligning with predetermined business performance objectives